For heads of marketing and founders at brands selling on TikTok Shop, or about to open a shop
We find the creators already selling products like yours on TikTok Shop, bring them into a private creator community and coach them, then put ads behind the videos that sell.
Before we meet, we go through your products, your shop and the creators selling in your category. It's free.
If you're not on TikTok Shop yet, we start with whether your products fit it.
Your price per item, which product to lead with, and whether people buy it again.
Which of your products are listed on TikTok Shop and how many of each have sold. If you're not on it yet, what it takes to set one up.
The creators selling your kind of product, and what your competitors do on TikTok Shop, from their prices to who sells for them.
Book a call and tell us which products you want to sell on TikTok Shop.
We'll send you over all the info before we meet.
We'll chat about your brand, how we can bring you guys value, and see if working together is a genuine fit.
We're small, so no sales team. You'll talk to Alice or Dennis.
Each one is public, and the source sits under it.
Shark, August 2026
Shark Home climbed from No. 10 to No. 2 on TikTok Shop's revenue ranking, with $12.91 million in sales at $201.12 an item. Affiliates brought in $12.30 million of it.
What it shows
Affiliates made almost all of Shark's sales, at the highest price per item in the top 10. On TikTok Shop, the creators selling for you are your sales team.
Source: Net Influencer
Swoveralls and DudeRobe, 2026
Over four months, the two brands shipped 4,752 samples and signed up 21,365 affiliates. They spent more than $2 for every $1 of TikTok Shop sales, before the cost of goods, and 38 of those affiliates made 80% of the affiliate sales.
What it shows
Sending to everyone cost more than it brought in, and 38 people made most of the affiliate sales. Find the creators who already sell in your category before anything ships.
Source: Net Influencer
Tarte, 2023
Tarte ran a 12-hour livestream from its office, with its own employees on camera. It averaged 25,000 viewers, and 70% of the shoppers didn't follow Tarte on TikTok. Tarte also saw a triple-digit lift at its retailers on products featured in TikTok Shop.
What it shows
Most of the buyers didn't follow Tarte, and the same products sold more at its retailers. The shop's own sales number leaves that out.
Source: Glossy
“You could very easily run a very unprofitable TikTok business by just giving samples away to a million creators. So, unless you create a system where people are truly incentivized to create good content for you, most people are just going to be hovering around.”
The Anatomy of a Dream, March 2026
“[TikTok Shop] is the first significant social commerce that we've seen in the U.S.; we don't have any other channels like this right now, where we're both getting branding content out in the world and producing direct revenue from it.”
“I don't want to start with three creators. Like I'd rather start with 20”
Why it happensCody Plofker of Jones Road, launching a creator program. Nobody knows ahead of time which few creators will sell, so a handful can't tell you anything.
“The way that we were rewarding creators probably overvalued the delivery of content”
Why it happensRidge, on its May 2026 contest for TikTok Shop affiliates. Too many creators posted about its wallets without selling much, and not many of those videos became ads that sold.
Brands that sell on TikTok Shop, or are about to. You're the founder or you run marketing, and you want creators posting and selling your products every month.
A shop that's open, some affiliates posting, and sales that have gone flat
Products that could sell there, and a team that wants it set up right from the start
Supplements, drinks, skincare and other things people buy again, with every claim kept inside TikTok's rules
We find creators with a record of selling on TikTok Shop, send them product, and get them posting with your product link.
Your best creators in one private group, with coaching, perks and content review to keep them posting. The group and the creator list are yours.
The videos that sell get ad money behind them on TikTok, and with the creator's OK they run in your Meta ads too. TikTok Shop rights are the cheapest per video content available.
A weekly report with the posts that went live, the top videos and what each creator sold.
We learn your value propositions and how you want the product framed. We also study your competitors on TikTok Shop: which videos sold, which fell flat.
If you're not on TikTok Shop yet, we set it up properly as a marketplace and get the right products listed.
We find creators already selling in your category, send them product, and get those affiliates selling.
A single page brief on a real complaint your buyers have, then coaching and content review in your private creator group. Creators only make the claims you approve.
We do this split every month: we cut the weak ones and keep the strong ones, so we're always testing new creators and keeping the best team.
Then we put ads behind the winners on TikTok, move the best videos into your Meta ads, and keep growing your creator network.
We've gone through hours of podcast interviews where the people running it at Ridge, HexClad, Jones Road and Neuro explain what sold and what lost money.
If your product doesn't suit the shop, the audit says so before you spend anything on it.
The private creator group and the creator list are yours at the end.
Creators share their own experience and never make a direct health claim. It's been the day job, eight hours a day, for two-plus years.
Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
Influencer AdvisoryTikTok Influencer Marketing Agency is the TikTok Shop division of Influencer Advisory, the influencer marketing agency for health and wellness brands. Alice and Dennis run it from Toronto, Canada.
We get creators posting and selling your products on TikTok Shop. We find the ones who already sell in your category, send them product, keep the ones who sell in a private creator group, and put ads behind their top videos.
A commission on every sale through their product link, and you set the rate. Some brands add bonuses or contests on top, but if you do too many contests as an incentive, you actually risk getting too much low-quality content.
No. If you're not on TikTok Shop yet, the audit shows whether your products fit it, and we set the shop up before any creator posts. If you're already on it, we grow what you have.
On its own, often not. We expect the shop's own profit and loss to look terrible. However, you're going to have uplift in everything else: Tarte saw a triple-digit lift at its retailers on products it featured in TikTok Shop. It isn't automatic, though. Swoveralls and DudeRobe sent samples to thousands of creators and found no lift on Amazon.
We find the creators already selling products like yours on TikTok Shop, bring them into a private creator community and coach them, then put ads behind the videos that sell.
