Questions brands ask us about TikTok Shop
What does a TikTok influencer marketing agency do?
We get creators posting and selling your products on TikTok Shop. We find the ones who already sell in your category, send them product, keep the ones who sell in a private creator group, and put ads behind their top videos.
How do TikTok Shop affiliates get paid?
A commission on every sale through their product link, and you set the rate. Some brands add bonuses or contests on top, but if you do too many contests as an incentive, you actually risk getting too much low-quality content.
Do we need a TikTok Shop already?
No. If you're not on TikTok Shop yet, the audit shows whether your products fit it, and we set the shop up before any creator posts. If you're already on it, we grow what you have.
Is TikTok Shop profitable?
On its own, often not. We expect the shop's own profit and loss to look terrible. However, you're going to have uplift in everything else: Tarte saw a triple-digit lift at its retailers on products it featured in TikTok Shop. It isn't automatic, though. Swoveralls and DudeRobe sent samples to thousands of creators and found no lift on Amazon.
Isn't sending free product to hundreds of creators expensive?
It can be, when it goes to everyone. Swoveralls and DudeRobe signed up 21,365 affiliates, and 38 of them made 80% of the affiliate sales. We send product to creators who already sell in your category, then keep the ones who post.
What if creators take our product and never post?
Some will. We track who posted, and every month we cut the ones who don't and keep the strong ones, so we're always testing new creators and keeping the best team.
Can you promise sales?
No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth. What we can do is line up the things that give you the best shot, like creators whose followers are your kind of buyer.
Our product is a supplement. Can it sell on TikTok Shop?
Yes, if it clears TikTok's rules. Some supplements have to pass a category check before they can be listed, and weight loss products aren't allowed. Creators share their own experience and point people to you, they never diagnose, recommend, or make a direct health claim.
Why not run TikTok Shop ourselves?
You can. The real question is what your team's time is worth, and whether you'd rather they spend weeks chasing creators or focus on the business. We set the system up and teach it to your team, so you can run it in house later.
How fast can we start?
Once you approve the products and the commission, outreach starts immediately. Creators post on their own schedules, so give it three months, ideally six, before you decide whether it works.
What does it cost?
The audit is free. After that, it depends on your products and how many creators you want selling, and we'll go through it on the call.
What happens on the call?
We'll send you over all the info before we meet. Then we'll chat about your brand, how we can bring you guys value, and see if working together is a genuine fit.
Get my free TikTok Shop audit
We find the creators already selling products like yours on TikTok Shop, bring them into a private creator community and coach them, then put ads behind the videos that sell.