What 835 shops did in September 2026
We pulled 835 US shops off FastMoss's September 2026 rankings, each with its sales and its change on August.
- 547 grew, 281 shrank and 7 were flat.
- The shop in the middle grew 15.3%.
- The biggest stalled. Of the 19 shops selling over $5 million a month, 10 shrank.
| Sales in September | Shops | Grew | Shrank | The shop in the middle |
|---|---|---|---|---|
| Under $100,000 | 145 | 83 | 58 | up 8.3% |
| $100,000 to $500,000 | 311 | 193 | 115 | up 13.0% |
| $500,000 to $1 million | 152 | 109 | 43 | up 19.9% |
| $1 million to $5 million | 208 | 153 | 55 | up 17.8% |
| Over $5 million | 19 | 9 | 10 | down 2.0% |
Source: Our own count of FastMoss's September 2026 US shop rankings
A ranking only holds shops that sold enough to make it, so a shop that stalled below the line isn't in this count. FastMoss says more than 50% of TikTok Shops are inactive, and fewer than 10% of new sellers survive their first year.
Source: FastMoss, TikTok Shop profitability, June 2026
Where it grew
- Womenswear grew fastest of the three biggest categories: 99 shops, with the middle one up 19.8%.
- Home supplies, the biggest category at 241 shops, had its middle shop up 18.9%.
- Beauty and personal care, 151 shops, was up 14.4% in the middle.
- Food and drink went the other way: 14 shops, with the middle one down 5.0%.
What two founders say it takes
“It has to be impulse price point. So, under 29 bucks, maybe 39 bucks. But really has to be a good value for what it is ... Then it has to be female first. So it doesn't have to be a female only product, but it has to be like women are going to buy it either for somebody or for themselves.”
Open Residency, December 2025
“The game is set up TikTok Shops, build the giant affiliate network, try and run this channel at neutral or even maybe slightly losing money. I'm seeing companies losing on there and doing a 100 million profitably holistically.”
Open Residency, March 2026
When we'd say yes
- Your product sells at an impulse price, and it's good value at that price.
- Women buy it, for themselves or for someone else.
- You can run the shop near break even for a while, because the sales it brings show up in your other channels too.
- You know which of your products can make money there, and you list only those.