What the 30 best sellers paid
FastMoss lists the ten best selling products on TikTok Shop US each quarter, with the commission each one pays affiliates. We counted the last three lists, Q4 2025 to Q2 2026, 30 places in all.
| Kind of product | Places in the top 10 | Commission |
|---|---|---|
| Supplements | 8 | 23% to 30% |
| Skin, body and teeth care | 10 | 15% every time |
| Clothing | 3 | 10% to 15% |
| Car care | 2 | 6% and 15% |
| Things over $100 | 7 | 5% to 7% for five of them, 14% and 20% for the other two |
Source: FastMoss, top 10 products, Q2 2026
Source: FastMoss, top 10 products, Q1 2026
Source: FastMoss, last year's Q4 top 10
- Three supplement brands took those 8 places. Two of them made the top 10 in all three quarters, and the third in two.
- The seven things over $100 were a vacuum, a home appliance, bedding, pet supplies, sports gear, electronics and a home improvement product.
- Across everything FastMoss tracks, it says established brands mostly pay 5% to 15%, and newer brands recruiting hard pay 20% to 30%.
Source: FastMoss, TikTok Shop profitability, June 2026
How brands split it
“Everybody gets affiliate commission. And then you have different tiers between they get a higher commission on sales from organic views.”
Marketing Operators, July 2026
Ridge pays a lower commission on sales that come through GMV Max, TikTok's own ads, because it's already paying to promote those videos.
“We can lean in so heavy on just how much we're incentivizing our creators because we know it's going to affect the whole omni-channel operation.”
Open Residency, June 2026
Bloom can pay more because TikTok Shop isn't what keeps the lights on, and its co-founder sees the shop's sales carry over to Amazon, Target and Walmart.
Setting yours
- Look up what the best sellers in your kind of product pay, and start there.
- Pay a higher rate on sales a creator brings in alone, and a lower one on sales from ads you're already paying for.
- If the shop's sales lift your other channels, you can afford to pay more than the shop alone earns back.