Creators linked, by how much the shop sells
We counted the creators linked to each of the 835 US shops on FastMoss's September 2026 ranking, then split the shops by their sales that month.
| Sales in September | Shops | Creators linked, middle shop | Shops with under 1,000 creators |
|---|---|---|---|
| Under $100,000 | 145 | 356 | 122 |
| $100,000 to $500,000 | 311 | 1,085 | 149 |
| $500,000 to $1 million | 152 | 3,744 | 22 |
| $1 million to $5 million | 208 | 7,882 | 15 |
| Over $5 million | 19 | 42,050 | 1 |
Source: Our own count of FastMoss's September 2026 US shop rankings
- Across all 835, the middle shop had 1,963 creators linked.
- Of the 379 shops in the top three sales bands, only 38 had fewer than 1,000 creators.
The same count, from the creator side
| Creators linked | Shops | Sales in September, middle shop |
|---|---|---|
| Under 1,000 | 309 | $124,268 |
| 1,000 to 5,000 | 284 | $423,777 |
| 5,000 to 10,000 | 128 | $1.06 million |
| 10,000 to 25,000 | 76 | $1.69 million |
| 25,000 or more | 38 | $2.60 million |
Source: Our own count of FastMoss's September 2026 US shop rankings
Sales went up with creators at every step. The count can't say which came first: a shop that sells well also pulls creators in on its own.
Shops that sell with very few creators
7 shops on the ranking had fewer than 300 creators linked and still sold seven figures in September. 4 of them sell collectibles.
| Shop | September sales | Creators linked |
|---|---|---|
| THUNDER VAULT LIVE | $1.69 million | 63 |
| Gates Consignment | $1.52 million | 59 |
Source: Our own count of FastMoss's September 2026 US shop rankings
- The 17 Collectibles shops had 302 creators linked at the middle, the fewest of any category with more than 10 shops.
For a brand that wants creators selling for it, they are the exception.
A few affiliates make most of the sales
“You look at any big TikTok Shop brand, 90% of their revenue comes from their top 10 affiliates.”
Common Thread Collective, September 2026
So you send product wide to find those 10. Here is how wide TBAR goes.
“For most of our brands, we're shipping out 500 samples per month. Our goal, bare minimum, is to get at least 1,500 videos back.”
Commerce Roundtable, October 2026
- HexClad sent product to lots of TikTok Shop affiliates and had about 500 videos go up in a month or two, it said in December 2025.
- By July 2026, 16% of all its content for the year came from TikTok Shop affiliates. It says the number is probably underreported.
Source: Marketing Operators, HexClad on TikTok Shop, December 2025 and July 2026
If you can't manage that many creators alone, use a broker, a contractor network or TikTok Shop affiliates. Our commission guide covers what to pay them.