The 10 that sold most in September 2026
| Shop | September sales | Change on August | Creators linked |
|---|---|---|---|
| medicube US Store | $19.65 million | down 2.0% | 215,617 |
| Dr.Melaxin | $10.78 million | down 8.3% | 109,695 |
| Tarte Cosmetics | $8.77 million | down 2.7% | 64,796 |
| BASED | $7.08 million | down 6.8% | 9,921 |
| BellaVitashop | $5.70 million | down 9.1% | 44,698 |
| Bare Anatomy Haircare | $5.12 million | up 25.1% | 38,906 |
| wavytalk | $3.41 million | down 17.6% | 9,328 |
| MYS Scents | $3.25 million | down 1.0% | 21,825 |
| SUNGBOON EDITOR | $3.24 million | up 135.5% | 18,908 |
| M.A.C Cosmetics Store | $2.98 million | up 27.8% | 18,599 |
Source: Our own count of FastMoss's September 2026 US shop rankings, Beauty & Personal Care
- 95 of the 151 grew on August and 56 shrank. The three biggest all shrank.
- Shops selling in from overseas did worse: the middle one of 24 was down 1.6%, while the middle US shop of 127 was up 15.6%.
Fewer creators, still near the top
| Shop | September sales | Creators linked |
|---|---|---|
| Tarte Cosmetics | $8.77 million | 64,796 |
| BASED | $7.08 million | 9,921 |
| Hismile US | $2.67 million | 6,127 |
| DS Laboratories | $2.37 million | 2,818 |
Source: Our own count of FastMoss's September 2026 US shop rankings, Beauty & Personal Care
BASED sold most of what Tarte did with under a sixth of its creators.
More on that in how many affiliates a shop needs.
Well known beauty brands with no shop, or a slow one
On October 31, 2026 we measured 80 brands on our beauty and personal care list.
| Where they stood | Brands |
|---|---|
| No shop found under its name, or a tiny one | 16 |
| A shop that sells slowly | 32 |
| Fast grower with a young affiliate program | 4 |
| Selling well already | 17 |
| Not measured | 11 |
Source: Our own count of 80 beauty and personal care brands, read October 31, 2026
Tiny means under $25,000 sold ever. Slow means under $15,000 in the last 7 days.
A tiny shop also has under 300 creators linked.
- No shop found under the name: Vanicream, Cremo, Bondi Sands, Marvis, Toppik, Gisou and Byoma. A brand can still sell under another name.
Three slow shops, with Lume beside them for a shop that sells:
| Brand | Creators linked | Sales, last 7 days |
|---|---|---|
| Real Techniques | 1,341 | $9,659 |
| Milani | 6,853 | $6,051 |
| Tangle Teezer | 545 | $255 |
| Lume | 14,988 | $185,443 |
Source: Our own count of 80 beauty and personal care brands, read October 31, 2026
A slow shop with lots of creators is a repair job: which product, what price, and what the creators are told to show.
Price on beauty
“I think everybody says that that it's 20 to $30 only, but I've actually done really really really well with skincare brands that are higher than that.”
Jordan Doughty's podcast, August 2025
“So like for a lot of our skincare brands, it's like educating people on why they need to pay $120 for a skincare cream um versus, you know, the $30 one that they see on Tik Tok shop, but it seems the education component seems to work.”
Jordan Doughty's podcast, August 2025