Price
By chance, 1 product in 10 would make the top tenth. At $15 to $25, close to 2 in 10 did.
| Price | Products | In the top tenth | Share |
|---|---|---|---|
| Under $15 | 122 | 10 | 8.2% |
| $15 to $25 | 246 | 44 | 17.9% |
| $25 to $40 | 419 | 46 | 11.0% |
| $40 to $60 | 273 | 30 | 11.0% |
| $60 to $100 | 195 | 6 | 3.1% |
| $100 and up | 155 | 5 | 3.2% |
Source: Our own read of 188 TikTok shops' best sellers, November 2026
Over $60, about 3 in 100 made it. More on price in is TikTok Shop worth it.
Things people use up
- 633 of the products get used up: supplements, serums, whitening strips. 103 of them made the top tenth, 16.3%.
- 595 last: clothes, bags, tools, gadgets. 21 made it, 3.5%.
The kinds that made it, and the ones that never did
| Kind of product | Products | In the top tenth |
|---|---|---|
| Teeth care | 9 | 4 |
| Moisturizer and masks | 21 | 7 |
| Pimple or eye patches | 7 | 2 |
| Lips | 31 | 8 |
| Gummies | 22 | 5 |
| Pills and liquid supplements | 119 | 25 |
| Perfume and body mist | 108 | 7 |
| Dresses, tops, jeans | 118 | 2 |
| Shoes and slippers | 62 | 0 |
| Hair tools | 42 | 0 |
| Phones and gadgets | 31 | 0 |
Source: Our own read of 188 TikTok shops' best sellers, November 2026
- By category, Health put 37 of its 160 products in the top tenth, and Beauty & Personal Care 72 of 404.
- Shoes put 0 of 56 there, and Collectibles 0 of 37.
- A kind with under 30 products is a rough read.
Patches do well for a reason you can see on camera.
“For some of the skin care brands like eye patches do really well because the creator can keep the eye patch on. She can hold it up to the camera, you know, all those kind of things and it really does well versus just like a skin care cream”
Jordan Doughty's podcast, August 2025
Shop size matters most
- Of 904 products from the 120 biggest US shops, 119 made the top tenth.
- Of 347 from smaller US shops, 21 did.
- Of 159 from shops selling in from overseas, 1 did.
So compare your product with shops your size. And this read holds only each shop's best sellers, so it compares good products with great ones.